Award-winning, local and international primary research, data analytics, and market insights
HR² is equipped with state-of-the-art analysis technology and software for predictive and prescriptive models. From data collection to market insights, each of HR²’s project’s utilizes advanced statistical tools for testing big data. HR² is excited to be utilizing this impressive technology in all industries including restaurants, business and financial markets, governments, and major retailers.
For over four decades, HR² Research and Analytics has been particularly successful in providing innovative and specialized forms of market information designed to serve the needs of various companies. Providing the most beneficial services to customers is a complex challenge which profits from research that is both industry-specific and customized to the unique needs of each client.
DATA COLLECTION
Awareness of Customers for a particular organization
Image Research of Customer’s view of an organization’s fee-for-service value
Employee / Customer / Member Profile Research allowing an organization to pinpoint demographics for product or service sales and trends
Employee / Customer / Voter Satisfaction Research allowing for the identification of factors critical to interaction between related groups in order to increase the quality of customer experience and organizational harmony
Product Demand and Pricing Research uncovering what the Customer wants and how much they are willing to pay for it
New Services / Product Testing Research giving rise to the Customer satisfaction or demand levels for possible new products or services
Site or Branch Feasibility Research giving data for the demand of a new retail opportunity or market potential, the degree of capturing a competitor’s market share, the degree of alleviation of capacity at current sites, and the products in demand for a particular region.
Competitive Analysis Research for areas of market differentiation, leadership, and opportunity, as well as improvement within the market
DATA ANALYSIS
Food Sciences utilizing the company’s proprietary analytical model called FATT, which has been used in the development of new products
Real Estate research based on our proprietary intellectual property involving fractals, convergence, and big data
Regulatory compliance costs for residential single-family homes and the correlation of the increase in single-family home prices on affordability through regional and statewide assessment.
OBSERVATIONAL RESEARCH
Our research directors have decades of experience in conducting roundtables, focus group discussions, and in-person intercepts. These have been critical in the development of organizations such as the Chihuly Glass Art Exhibit, which in a year’s period of time had received global recognition.